Asos Results Presentation Deck

EU Performance Sales up 12% reflecting restricted stock availability from warehouse automation issues Stronger P4 performance as stock availability and service improved Retail Sales Visits Orders Conversion ABV Active Customers* DOOD FY19 KPIs ABV decline driven by restricted higher ASP availability in P3 +12% +16% +12% -10ps -6% 7.8m (+10%) * 12 month measures - Active customers defined as having shopped in the last twelve months as at 31 August. 20% 15% 10% 5% Strong sales growth nin Sweden & Netherlands driven by new localised sites P1 FY19 Retail Sales Growth P2 Focus on reactivating customers following warehouse disruption P3 P4 FY asos

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