SmileDirectClub Results Presentation Deck
Growth Initiatives.
In addition to our core business, we saw great momentum in the quarter across the three growth
drivers we have previously discussed: the professional channel, teens, and international expansion.
New
Acquisition
Channels
Teens
International
smile
DIRECT CLUB
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As we think about expanding our acquisition channels, we are focusing on
accommodating new consumer on-ramps to our clear aligner therapy
through the professional channel, corporate partnerships, and retail
On corporate partnerships, we recently partnered with Allianz to enable
German customers to instantly obtain insurance coverage for SDC aligner
therapy. This program also finances SmilePay for those consumers.
We have also continued to partner with US insurers such as
United Healthcare, Aetna, and Anthem Blue Cross Blue Shield.
See next page for an overview of our professional channel strategy.
Teens are 75% of case starts annually, but 10% of SDC members.
We recently launched SmileDirectClub Teen. Designed just for teens, this
new product offers a more affordable and accessible alternative to metal
braces or other aligner options, giving teens and parents the convenience
of our telehealth platform, with 24/7 access to dental professionals, while
still priced 60% less than traditional orthodontic products.
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Massive global opportunity of ~500mm people.
Within the quarter, we announced our expansion into Singapore and
Austria. Entrance into these markets will further extend our international
footprint following our successful launches in the UK, Ireland, Australia,
New Zealand, and Hong Kong in 2019 and Canada in 2018. Elsewhere in
Europe, we have reopened shops in Germany, and plan to launch into new
locations across the globe.
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