Wix Results Presentation Deck

Marketing Efficiency One Time Marketing, Ongoing Monthly Collections ... After 3 Quarters 1.1 x $32 $34 To Date Q1'17 Cohort¹ After 7 Quarters 2.1 X $25 $52 To Date Q1'16 Cohort¹ Cohort Net Collections ($ million) After 11 Quarters 3.2x $19 $61 To Date Q1'15 Cohort¹ Marketing Cost ($ million) Note: Data as of September 30, 2017 ¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses Wix.com ... After 15 Quarters 4.1x $71 To Date $18 Q1'14 Cohort After 19 Quarters 7.1x $58 To Date $8 Q1'13 Cohort 14

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