Peloton Start Up Pitch Deck

P HAVING A BALANCE OF PRODUCT AND EMOTIONAL STORYTELLING RELIES ON BRAND AWARENESS AND PRODUCT UNDERSTANDING Emotional-Led Product-Led "This is Peloton" "Morning Ride" 2014 - 16 "Hello. Let's Go." May 2017 "Give It All" 2047 Holiday 2017 "Better Is In Us" Spring 2018

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