Snap Inc Results Presentation Deck

Business Highlights (Continued) We invested in our augmented reality platform: Over 300,000 AR creators and developers have built more than 3 million AR Lenses. • In our latest Lens Studio release, we unveiled several new features including garment, earring, and wrist wear try-on. • We powered more than 161 million product trials by over 35 million Snapchatters for Walmart, leveraging Catalog-Powered Shopping Lenses at-scale. • We launched a new Camera Kit integration with H&M enabling an AR try-on experience of their collection of immersive AR fashion, co-designed by H&M and the Institute of Digital Fashion. • Luxottica Sunglass Hut drove over 14 million try-ons through Catalog-powered Shopping Lenses. • In celebration of the film Avatar: The Way of Water, we teamed up with Disney to create an augmented reality Lens that turns any Snapchatter into a Na'vi. This is the first ever sponsored AR Lens integration into the SoFi Stadium infinity screen surprising and delighting attendees. • In partnership with New Balance, we created a Holiday Gifting Concierge Lens to offer Snapchatters gifting inspiration using augmented reality and speech recognition via voiceML. • We announced a first-of-its-kind Bitmoji Drop in partnership with adidas that allows Snapchatters to use Snap Tokens to claim an exclusive adidas track jacket. Snapchatters viewed the Bitmoji Drop banner over 280 million times. 5

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