DraftKings Investor Day Presentation Deck
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9 keys to our unique and sustainable differentiation
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Trusted Brand
4 Product Innovation & User Centricity
Daily Fantasy User Database
5 Vertical Integration
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Our Marketing Machine
Single Wallet Across Products
Geographic Flexibility & Velocity
8 Scalable Regulatory Platform
Data Science Powerhouse
Preferred real money gaming brand among U.S. consumers
~6M all-time paid users, 10+ years of data creates meaningful head start for acquisition
Tech driven platform drives optimization based on player specific LTV
Outpacing competition with mobile products maximizing engagement
Pure focus on creating unique products for U.S. sports fan powered on in-house platform
Seamless experience across states & DKNG products
Tech built for DFS is leveraged to rapidly enter new Sportsbook states
Stable, secure platform ensures responsible gaming, data privacy and security
Personalization, automation fueled by robust user level analytics
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