SimCorp Investor Day Presentation Deck

ANALYTICS AND DATA BECOME KEY TO WIN DRIVES INFORMED DECISIONS 96 ©2018 LEAD GENERATION STRATEGY How do we get into the buying journey early? CONTENT STRATEGY What type of content should we be creating? WEBSITE USER JOURNEYS How do we provide a relevant web experience? CONTENT EFFECTIVENESS Is our target group consuming our content? MARKETING EFFECTIVENESS Does our investment in advertising and campaigns pay off? SimCorp

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