Adobe Investor Day Presentation Deck
Customer case study: Major League Baseball
Reimagining fan engagement experiences
at home, on-the-go and in the ballpark
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Delivering personalization in real-time to
reach the next generation of fans
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Unifying first-party data to power seamless
customer journeys, fuel acquisition and
improve retention
• Streamlining content and marketing
workflows to accelerate time-to-market
Driving greater efficiency with electronic
signatures and supporting rich creative on
television and online
A Adobe
TM/© 2021 MLB
11:50
<
Friday
5:09 PM
HHOU vs ATL
WORLD SERIES
SEC
131
7:09 PM CT
Wed, Oct 27
MINUTE MAID PARK
World Series Game 2
BUYER TYPE
MLB Strip
ROW
30
SEAT
1
No Re-Entry
"We've gone out of our way to create digital tools to
improve the fan experience. We're bringing
personalized experiences and information to fans so
that they feel like we know who they are, who their
favorite team is and who their favorite players are.
Adobe's breadth of enterprise applications allows us
to deliver what fans want, where they want it - across
dozens of channels."
Chris Marinak, Chief Operations and Strategy Officer,
Major League Baseball
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