Snap Inc Investor Presentation Deck

Snap Inc. Data from Snap Ads Manager January 1-May 31, 2020. adidas X 19.1 Turf Boots £99.95 Shop Now Ad adidas DYNAMIC ADS In the wake of COVID-19, adidas accelerated its digital business in response to consumer demand. With e-commerce a key focus in 2020 and beyond, adidas was keen to reach new Gen Z and millennial audiences while driving significant ROAS. adidas Beta tested Snapchat's Dynamic Ads in the UK, Germany, and the Netherlands to create a new route to reach its target audiences with relevant product creative throughout the consumer journey. Within weeks, adidas saw a 52% increase in Return on Ad Spend (ROAS) and has subsequently grown its investment, adding in the US, Canada and MENA. +52% Growth in ROAS 25

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