Olaplex Results Presentation Deck

ACCELERATING INVESTMENTS IN SALES AND MARKETING Marketing Model Focused on High ROI Activities $70MM* in FY23 $17MM* in Q123 Strategies to generate awareness and support brand health and love Deployed resources to drive conversion *Including marketing expense, sampling and payroll related to sales and marketing Q1 2023 EARNINGS New, Full Funnel Creative Campaign Amplify our scientific authority Highlight emotional connections Sampling Highly effective conversion tool 10MM samples in 2023 THE HOME OLAPLER.COM THE ORIGINAL OLAPLEX. HAIR PERFECTO Nº.3 REPAIRS AND STRENGTHEN ALL HAIR TYPES /338 02 OLAPLEX.

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