Blue Apron Results Presentation Deck
Disclaimers: Forward Looking Statements and Use of Non-GAAP
Information
This presentation includes statements concerning Blue Apron Holdings, Inc. and its future expectations, plans and prospects that constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained herein that are not statements of
historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "should,"
"expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of
these terms or other similar expressions. The forward-looking statements in this presentation are only predictions. Blue Apron has based these forward-looking
statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and
results of operations. These forward-looking statements speak only as of the date of this presentation and are subject to a number of risks, uncertainties and
assumptions including, without limitation, the sufficiency of the company's cash resources and ability to operate as a going concern in the event that prior to the end of
the second quarter of 2023, RJB Partners, LLC, and certain affiliates of Joseph N. Sanberg do not fund their remaining respective obligations under the $56.5 million
private placement and $12.7 million gift card transaction described in this presentation, is unable to raise sufficient funds from its February 2023 at-the-market offering
or from other financing options, or the company is unable to receive cash proceeds from the disposition of some or all of the pledged securities securing the RJB
private placement obligation in a private or other sale and receive proceeds sufficient to satisfy amounts owed to the company from Mr. Sanberg's affiliates, or the
company is unable to realize the anticipated benefits from identified, and to be identified, expense reductions or has unforeseen additional cash expenses; the
company's expectations regarding its expenses and revenue; the outcome of any future discussions with the company's noteholders in the event the company
breaches a covenant or other obligation under the company's note purchase agreement, including with respect to the company's ability to meet the financial, reporting
and other covenants or its ability to make a payment on the accelerated payment schedule agreed to in March 2023; the company's ability, including the timing and
extent, to sufficiently manage costs and to fund investments in its operations in amounts necessary to maintain compliance with financial and other covenants under
the company's indebtedness, while continuing to support the execution of its strategy; the company's ability, including the timing and extent, to successfully support the
execution of its strategy; the company's ability to cost-effectively attract new customers and retain existing customers (including on the one hand, its ability to execute
its marketing strategy with a reduced marketing budget, or on the other hand, its ability to sustain any increase in demand the company may experience), and its ability
to continue to expand its product offerings and distribution channels, the company's ability to sustain any increase in demand and/or the company's ability to continue
to execute operational efficiency practices announced in December 2022, including managing its workforce reduction costs and the impact of its workforce reduction
on executing its strategy; the company's expectations regarding, and the stability of, its supply chain, including potential shortages, interruptions or continued
increased costs in the supply or delivery of ingredients, and parcel and freight carrier interruptions or delays and/or higher freight or fuel costs, as a result of inflation or
otherwise;
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