Oatly IPO Presentation Deck slide image

Oatly IPO Presentation Deck

EMERGING OAT DOMINANCE The oat category is rapidly gaining market share and surpassing other crop categories. % of total plant-based milk retail market !!! SWEDEN 70% 60% 50% 40% 30% 20% Inherent sustainable characteristics 10% 0% Jan-18 2020 Year-over- Year Growth (2) OAT: 34% DA: 26% Oat 72% Jan-19 Jan-20 Dec-20 17% 1. Market shares represent rolling four weeks period. 2. Year over year growth of 52-week periods. 7% 40% 30% 20% 10% Flexible within the supply chain Oat UNITED KINGDOM Oat surpassed almond and soy OAT: 98% DA: 31% Source: Nielsen, IRI. Notes: Sweden Nielsen data as of week 52, 2020, UK IRI data as of January 2, 2021, Germany Nielsen data as of December 26, 2020 and U.S. Nielsen data as of December 26, 2020. Feb-18 Jan-19 Jan-20 Dec-20 Soy Oat 42% 23% 22% Widely accessible to a range of eaters THE ORIGINAL 60% 50% 40% 30% CARRYING AND 10% 20% 0% OATLY! Almond GERMANY Oat surpassed almond I Oat surpassed soy Jan - 18 Oat OAT: 94% DA: 44% Dairy Alternatives Oat 60% Jan - 19 Jan-20 Dec-20 17% 14% 80% 70% 60% 50% 40% 30% 20% Nutritional advantages 10% UNITED STATES Oat surpassed soy OAT: 203% 65% DA: 20% Oat 14% Jan-18 Jan - 19 Jan-20 Dec-20 9% 12
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