Oatly IPO Presentation Deck
EMERGING OAT DOMINANCE
The oat category is rapidly gaining market share and surpassing other crop categories.
% of total plant-based milk retail market !!!
SWEDEN
70%
60%
50%
40%
30%
20%
Inherent sustainable characteristics
10%
0%
Jan-18
2020 Year-over-
Year Growth (2)
OAT:
34%
DA:
26%
Oat
72%
Jan-19 Jan-20 Dec-20
17%
1. Market shares represent rolling four weeks period.
2. Year over year growth of 52-week periods.
7%
40%
30%
20%
10%
Flexible within the supply chain
Oat
UNITED KINGDOM
Oat
surpassed
almond and
soy
OAT:
98%
DA:
31%
Source: Nielsen, IRI.
Notes: Sweden Nielsen data as of week 52, 2020, UK IRI data as of January 2, 2021, Germany Nielsen data as of December
26, 2020 and U.S. Nielsen data as of December 26, 2020.
Feb-18 Jan-19 Jan-20 Dec-20
Soy
Oat
42%
23%
22%
Widely accessible to a range of eaters
THE ORIGINAL
60%
50%
40%
30%
CARRYING AND 10%
20%
0%
OATLY!
Almond
GERMANY
Oat surpassed almond
I Oat surpassed soy
Jan - 18
Oat
OAT:
94%
DA:
44%
Dairy Alternatives
Oat
60%
Jan - 19 Jan-20 Dec-20
17%
14%
80%
70%
60%
50%
40%
30%
20%
Nutritional advantages
10%
UNITED STATES
Oat surpassed
soy
OAT:
203%
65%
DA:
20%
Oat
14%
Jan-18 Jan - 19 Jan-20 Dec-20
9%
12View entire presentation