Snap Inc Results Presentation Deck
Quarterly Average Daily Active Users
(in millions, unaudited)
Global
143
Q2'16
Europe²
46
153
2.5Bn+
Daily
Snaps
Created
Q3'16
49
158
Q4'16
52
166
3Bn+
Daily
Snaps
Created
Q1'17
55
173
Q2'17
57
North America¹
61
Q2'16
Rest of World
36
65
Q3'16
39
68
Q4'16
39
71
Q1'17
40
75
Q2'17
42
Q4'16
Q3'16
Q1'17
Q2'17
Q2'16
Q3'16
Q4'16
Q1'17
Q2'17
Q2'16
A Daily Active User is defined as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We measure average Daily Active Users for a particular quarter by using the average Daily Active Users for that quarter..
Snaps Created is defined as the average of the total number of Snaps created daily throughout the quarter.
3
¹North America includes Mexico and the Caribbean.
2Europe includes Russia and Turkey.View entire presentation