BAT Results Presentation Deck

With faster adult consumer acquisition 8m 3.5 2.1 0.1 2.9 -0.6 2018 +2.5m 10.5m 5.2 2.6 0.8 2.9 -1.0 2019 +3.0m Source: Company data. * Target market for acquisition is existing adult smokers/nicotine users. 13.5m 44 6.7 4.0 1.5 3.0 -1.7 2020 Traditional Oral Modern Oral THP Vapour Poly-Usage** +4.8m 18.3m 8.4 ******* 6.7 2.1 2.9 Growth of consumers of Non-Combustible products -1.9 2021 *** Refers to an adult consumer using more than one type of non-combustible product. See Appendix A6. BAT A BETTER TOMORROW 8

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