Boqii Holding IPO Presentation Deck

4. Growing Data Matrix Enabling C2B Capabilities Big Data Shapes the Strategy and Optimizes the Supply Chain and Marketing. Female BIG DATA 1990 to 2000 5,000-9,999 Yoken Married cat litter freeze-dry food Yoken Yoken Female Yoken Pedigree Pedigree cat litter First generation Female Yoken Pedigree BIG DATA Yoken cat litter Yoken Pedigree 1990 to 2000 Royal Canin Female Pedigree Yoken Female 1990 to 2000 Yoken Royal Canin BIG DATA cat litter Yoken cat litter BIG DATA Data-driven Customer-to- Manufacturer Capabilities User Profiling Find relevant patterns in user and transactional behaviors Identify user preferences, new trends, unmet demands, and emerging brands Our Optimization Will Enables us to offer an extensive and diversified selection of SKUs Administer the entire supply chain Optimize inventory turnovers and order delivery Emerging Brands Effective sales and marketing strategies Increase exposure and visibility while achieving attractive economics • Enhances our value propositions to both our users, customers and brand partners

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