Embracer Group Mergers and Acquisitions Presentation Deck
Dark Horse Comics - What is the Mix of IP Sold?
2015A
Avatar Last
Airbender
Zelda
Plants vs Zombies
Hellboy
Fallout
29,6%
20,3%
50,2%
2018A
Initial Sales
2016A
World of Warcraft
Avatar Last
Airbender
Hellboy
Fight Club
Berserk
Sales Mix Shift
37,5%
26,8%
35,7%
2019A
Top 5 Franchises by Print Publishing Sales 2015 - 2021 YTD
45,0%
27,1%
27,9%
Frontlist Sales
2020A
2017A
World of Warcraft
Zelda
Overwatch
Berserk
Hellboy
49,0%
26,9%
24,1%
YTD July 2021
Backlist Sales
2018A
Zelda
Super Mario
World of Warcraft
Berserk
Hellboy
2019A
Berserk
Umbrella Academy
Plants vs. Zombies
Avatar Last
Airbender
Hellboy
2020A
Berserk
Avatar Last
Airbender
Umbrella Academy
Avatar
Critical Role
YTD 7/21
Berserk
Avatar Last
Airbender
Avatar
Hellsing
Zelda
Within Publishing, the majority of top sellers are licensed titles which Dark
Horse hand-picked as winning comics titles
Backlist sales (sales recorded after the first year of publication)
increasingly greater % of total due to increasing digital sales
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