Overstock Results Presentation Deck

2016 Wayfair Comparison Customer Acquisition Cost $70 $60 $50 $40 $30 $20 $10 $0 $38 overstock.com $68 Overstock ■Wayfair Implied New Customers (1) Customer Acquisition Cost (2) Overstock has significant growth potential at much lower acquisition costs. Overstock Wayfair 3,570 6,040 $38 $68 (1) Calculated as (1-% of orders from Repeat Customers) * Total Orders (2) Calculated as Total Advertising Spend divided by Implied New Customers Source: Overstock and Wayfair 10-Ks and Investor Presentations 45

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