Imperial Brands Investor Day Presentation Deck

New approach to brand portfolio management Move away from investment focus on international brands towards a more holistic brand portfolio approach... ... with a reinforced focus on serving consumers with our full portfolio - a mixture of global and local brands... better leveraging our strong and margin attractive local jewel brands I Brand portfolio decisions at local level will be based on globally identified and managed consumer need-states with the most appropriate brands aligned to them - international or local 27 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS Fortuna ORIGINAL 23 Nobel Slims

View entire presentation