Lordstown Motors Investor Presentation Deck
Profitable Target Segment in an Attractive Market
OOO OO
Targeting the Fleet Market
Focused on Electric Light Duty Trucks
Highly Price Competitive
~$1.4bn of Existing Pre-Orders
Potential to Enter the SUV Market Over Time
~12mm
U.S. Total Light Trucks
(SUV, CUV, Pickup Truck)
Market
~3mm
U.S. Total Pickup
Truck Market
~1.3mm
U.S. Full-sized
Fleet Pickup
Truck Market
~$600bn
~$150bn
~$65bn
LORDSTOWN.
Key Highlights
• Pickup trucks currently stand as the most
profitable segment of the auto industry
Highly attractive fleet market:
• Avoids complex retail sales network
• Large order volumes with sticky contracts
• Highly underserved market with no EV
focused competitors targeting the space
• Competitive in critical metrics fleet buyers
emphasize, including total cost of
ownership
80% of fleet customers surveyed have
expressed a preference for the Endurance
versus traditional products
Source: Public sources, third-party analysis, and management estimates. Note: Market sizes for US. Assumes average vehicle price of $50,000.
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