Vroom Investor Day Presentation Deck
key unit economic driver goals
We believe our 4 strategic initiatives can improve unit economics beginning in 2022 and annually
as we drive towards our long-term goals
p&litem
Ecommerce Vehicle GPPU
Product GPPU
Total GPPU Improvement Goal
Logistics
Selling, titling & registration
Marketing
Fixed
Total SG&A Reduction Goal
All metrics denominated in Ecommerce Units
improvement goals
mid-term
$1,100
$700
$1,800
$800
$1,300
$700
$1,300
$4,100
long-term
$1,200 - $1,300
$1,200 $1,300
$2,400 - $2,600
$1,000 $1,300
$1,500 - $1,700
$800 - $1,100
$1,800 $2,500
$5,100 - $6,600
levers
Pricing and assortment optimization
UACC, new value-added products and increase attach rates
Reduce miles & cost-per-mile, improve inventory turns
Insource, digitize
Efficiency mix shift
Grow fixed costs at lower rate than sales growth
goal:significant gppu and sg&a per unit improvement
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