Crocs Results Presentation Deck

Cr CS cr OCS CI OC OUR STORY CROCS IS A PROVEN GROWTH COMPANY Entrepreneurial Phase 2002 - 2006 ● Classic clog is born in 2002 and gains broad popularity Completed largest footwear IPO in U.S. history in 2006 Acquired Jibbitz, increasing personalization ● Overextension 2008 to 2013 Over diversified product line (e.g., golf shoes) and little investment in the iconic clog led to low brand relevance and subpar gross margins Disparate go to market created many subscale geographies Over extension of global retail fleet to 600+ stores in 2013 No cohesive global marketing strategy High cost base (SG&A 47%+ of revenues) ● Announced intention to refine strategy and earnings growth through simplification and focus Appointed Andrew Rees as President Blackstone invested $200M to fund share repurchase O O Under Rees' leadership, transformed the Crocs brand: Consumer-centric brand strategy to drive relevance Implemented global brand playbook O O O O Iconic, focused product offering Re-ignited iconic clog Focused on clogs, sandals and Jibbitz O O Transformation & Brand Re-ignition 2014 to 2017 Improved gross margin 50% SKU reduction Continued shift to molded product O O Shifted to digital-only marketing for scale Leveraged influencers and partnerships Flexible SG&A base Cut $80M in fixed expenses, reinvesting a portion back into marketing O O Reduced store count from 600+ to <400, and focused on profitable outlets Transitioned sub-scale direct markets to distributors Closed owned manufacturing facilities Profitable Growth 2018 to Present 2018 begins a 4+ year run of double- digit revenue growth, with finishing 2021 with record revenues of $2.3B Achieved double-digit operating margin target in 2019 and expanded margin to 30% in 2021 Repurchased -$1.7B of shares from 2014 at average price of $37.90 per share Outlined growth strategy including Crocs Brand $5B revenue target by 2026 and 26%+ long-term operating margin Announced commitment to net zero carbon emissions by 2030 Acquired casual footwear brand HEYDUDE and announced $1B+ revenue target for brand HEY DUDE GOOD TO GO-TO™ (O

View entire presentation