a16z Podcast Market Overview

How much are podcasters making? Over 13K podcasters use Patreon Top podcaster is Chapo Trap House, an American political and humor podcast, which earns over $131K per month from almost 30K patrons (with ~9 podcasts/mo, $4.47/mo/patron) Rough Estimates of Revenue Per Episode: Assumptions: Top 1% Top 2% Top 5% Top 7.1% Top 10% Top 20% Median Patreon (2% of audience gives $5/month) Sponsors (>5K DL/episode) at $25 CPM, 1 sponsor/episode Downloads 35,000 20,000 7,800 5,000 3,300 1,100 124 Total Revenue per Episode $4,375 $2,500 $975 $625 $330 $110 $12 Patreon $3,500 $2,000 $780 $500 $330 $110 $12 Sponsors $875 $500 $195 $125 $0 $0 $0 Revenue per Podcast Episode 40000 30000 20000 10000 0 35,000 $4,375 Top 1% 20,000 $2,500 Top 2% Source: Podcast download distribution from Libsyn, Jan 2019, Patreon earnings data from https://graphtreon.com/top-patreon-creators/podcasts © 2019 - Andreessen Horowitz Downloads 7,800 $975 Top 5% Revenue per Episode 5,000 $625 Top 7.1% 3,300 $330 Top 10% 1,100. $110 Top 20% 124 $12 Median 51

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