Imperial Brands Investor Day Presentation Deck

Embedding performance-based culture and capabilities Building on current strengths... Manufacturing and Supply Chain • Customer engagement Energised and passionate employees Willingness to embrace change ● ...with areas for improvement... Siloed thinking; fragmented organisation • Rebuild trust in leaders Reconnect consumers and strategy 76 Capital Markets Day | 27 January 2021 ● ● ● ... IMPERIAL BRANDS - to embed a performance-based culture and capabilities Co-create clear vision and purpose Build a challenger mindset Drive teamwork and collaboration Consumer-led decision making derived from strategy Rewards and incentives to enhance accountability and drive winning behaviours Greater alignment on shared Group objectives - 80% of bonus - Weighted ave. market share of top markets Revised LTIP metrics

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