Asos Investor Day Presentation Deck

© 2021 asos Investing in Al across the customer experience and our operations to support... Tailored customer experiences Creating a shopping experience that's relevant for every customer: Product recommendations Personalised ranking Personalised search results Visual search Size & Fit predictions Virtual assistant Operational efficiencies Delivering scaling efficiencies and maximizing value: Pricing optimisation Marketing investment ROI Fraud detection Cyber security Robotic process automation Underpinned by Data Platforms, Open-Source Machine Learning Frameworks and Research 56 asos

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