Visa’s Acquisition of Plaid
Plaid Offers a Compelling Value Proposition to its Partners
Accounts Linked to Plaid
(Millions)
Why Fintechs and Fls
Choose Plaid
Benefits to Fintech
Developers
10
2015
Source: Plaid
30
2016
115%
CAGR
72
2017
129
2018
200+
2019
Financial
Institution
Coverage
Reliability
Accuracy
User
Experience
Integrated with 11,000+
financial institutions
Uptime and tools result in
fewer errors and higher
approval rates
Standardized data definitions
and classifications drive better
data accuracy and utilization
Simple and elegant interface
and user experience
Customer
Retention/
Acquisition
Cost
Savings
Transaction
Reliability
Security
Easy and persistent
connections reduce user
attrition and drive higher
satisfaction
A single integration gets
developers full coverage of
their users' financial accounts,
saving time and money
Fresh, accurate and well-
structured data delivers higher
transaction success rates
Layered security and strong
authentication drive down
both suspected and confirmed
fraud rates
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