DraftKings Results Presentation Deck
DraftKings KPI Comparison
Key Performance Indicators
Millions; Dollars
Monthly Unique Payers ("MUPS")
We define MUPs as the number of unique paid users per month
who had one or more real-money, paid engagements across one
or more of our Sportsbook, iGaming, DFS, or Marketplace
products via our technology. For reported periods longer than
one month, we average the MUPS for the months in the
reported period.
MUPS is a key indicator of the scale of our online gaming user
base and awareness of our brand.
We believe that year-over-year growth in MUPS is generally
indicative of the long-term revenue growth potential of our
online gaming product offerings, although MUPs in individual
periods may be less indicative of our longer-term expectations.
Average Revenue per MUP ("ARPMUP")
We define and calculate ARPMUP as the average monthly
revenue, excluding revenue from gaming software services, for a
reporting period, divided by the average number of MUPS for the
same period.
ARPMUP represents our ability to drive usage and monetization
of our product offerings.
We use ARPMUP to analyze comparative revenue growth and
measure customer monetization and engagement trends.
Average Monthly Unique Payers
("MUPS")
(in millions)
Average Revenue per MUP ("ARPMUP")
(in whole dollars)
Three months ended December 31,
2022
2.6
$109
2021
2.0
$77
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