Sonos Investor Presentation Deck

Key Drivers of Long Term Growth 1 Continue to raise the bar in existing product categories "The Sonos Flywheel" New households enter the Sonos ecosystem, and existing households purchase additional products at a steady rate. 2 Enter new product categories Driven by Large growing addressable market Just scratching the surface: Currently ~2% share of $96B global audio market¹ and ~8% share of 172M affluent households2 in core markets 3 Expand geographic reach Underpinned by 4 New business initiatives and services Durable secular tailwinds Continued growth in audio and video content consumption and formats Evolution of remote work and impact on how and where consumers live Widespread adoption of immersive object-based audio ("spatial audio") delivered via Dolby Atmos 1- Source: Futuresource CY2021. 2- Source: Euromonitor 2023 Core Markets include the United States, Canada, Mexico, Australia, New Zealand, United Kingdom, Germany, Netherlands, Sweden, Denmark, France, Switzerland, Norway, Belgium, Italy, Austria, Spain, Ireland, Finland, Poland and Luxembourg 11

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