Yeti Investor Presentation

SIGNIFICANT BRAND FOLLOWING LARGE AND GROWING SOCIAL MEDIA PRESENCE O Followers¹ 7 patagonia THE NORTH FACE N MONCLER YETI Barbour Columbia L.L.Bean 556K 438K SHAPE Esquire 368K 300K flyfishJOURNAL 1.3MM 10 USA TODAY READERS CHOICE 1 Instagram followers as of October 22, 2019. 2 Per YETI's January 2019 Brand Tracking Study. 3.0MM GQ Best Stuff 2.6MM 4.2MM 4.2MM mindbodygreen Backcountry HUNTING WIRED Forbes ⒸOUTDOORHUB POPULAR MECHANICS GEARJUNKIE Men's Health 20% BROAD EARNED MEDIA COVERAGE 3 Heritage market region. 4 Non-heritage market region. 18% || 7% 4% DOMESTIC UNAIDED BRAND AWARENESS BY REGION² 14% REAL SIMPLE 1% East South West South East North West North Central Central Central Central TODAY 13% Gray's Sporting Journal 11% 11% FEEL 3% 1% 2% 2019 2015 3 10% 0% THE GATHERING 9% 4 1% South Pacific New Mountain Mid Atlantic Atlantic England FREESKIER bon appétit Outside Salt Water INDEPENDENT MAGAZINE The New York Times 8% BACKPACKER BRIT+CO (29 REFINERY29 SPORTSMAN 1% GEAR PATROL YETI

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