SmileDirectClub Investor Presentation Deck
Cost Levers.
Leveraging automation, sales and marketing efficiency, and cost discipline to drive towards
profitability.
Automation
Leverage
omnichannel
approach
Leveraging G&A
Spend
smile
DIRECT CLUB
-$
Continued advancement in automation and streamlining of
our manufacturing process. We are making good progress on
automation with our 2nd Gen machines now live and
producing approximately 60% of our aligners. We expect
over 90% by the end of Q2.
Streamlining our cost profile through operational efficiencies,
will not only improve our margin profile, but more
importantly, will provide a consistently superior customer
experience that meets our expectations and upholds our
brand promise.
Our efficient deployment of acquisition spend, continued
advancements in aided awareness and referral rates, access
to highly efficient lead sources, and our highly curated
fulfillment network of SmileShops have positioned us well to
continue to perform well against our long-term targets in
quarters to come.
Continued cost discipline across the business.
Aligning spend with business priorities and long-term growth
targets.
Long Term%
of Revenue
Gross
Margin:
85%
Sales &
Marketing:
40-45%
G&A:
15%
Long-term Adjusted EBITDA(1) margin of 25%-30%
(1) Adjusted EBITDA is a non-GAAP financial measure. See appendix for definition of Adjusted EBITDA.
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