Grove Investor Presentation Deck

Note: 1. 100% 50% 0% Long Term Customer Loyalty Creates Revenue Base NET REVENUE RETENTION BY COHORT(1) 0 3 6 9 12 15 18 21 24 27 (Quarterly, 2015-2022) 30 33 36 39 42 45 48 Months since sign up Y-axis represents average of all quarterly cohort revenues as % of the cohort first order revenue, excludes VIP and shipping; Through FY 2022 cohorts using December 2022 data 51 54 57 Asymptotic retention of 60 -40% 63 66 69 72 20 8

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