Snap Inc Results Presentation Deck

Average Daily Active Users (DAU) (in millions, unaudited) GLOBAL 173 Q2'17 EUROPE ² 57 Q2'17 178 Q3'17 57 Q3'17 187 Q4'17 60 Q4'17 +5% 191 Q1'18 +4% 62 Q1'18 188 Q2'18 61 Q2'18 186 Q3'18 59 Q3'18 NORTH AMERICA¹ 75 Q2'17 42 77 REST OF WORLD Q2'17 Q3'17 44 Q3'17 80 Q4'17 47 Q4'17 +3% GLOBAL DAU INCREASED 5% YOY AND DECREASED 1% QOQ 81 Q1'18 +8% 48 Q1'18 80 Q2'18 47 Q2'18 79 Q3'18 47 Q3'18 We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico and the Caribbean. 2Europe includes Russia and Turkey. 9

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