Honest IPO Presentation Deck

DRIVE PRODUCT ACCESSIBILITY 6 Drive Digital and Retail Channels CONTINUE TO ACCELERATE DIGITAL AND RETAIL SHARE OF SHELF Digital 55% HONEST Luit • Increase brand awareness Invest in performance marketing Leverage relationships with third-party ecommerce platform partners Retail 45% . Increase shelf space at existing retailers Increase door penetration at existing retail partners Expand to new retail partners LEVERAGING HONEST'S DIGITAL EXPERTISE Expand at Retail Partners SIGNIFICANT WHITESPACE OPPORTUNITY FOR FURTHER DOMESTIC DISTRIBUTION HONEST 40% Current ACV 95-100% Legacy Brands BEING AVAILABLE WHERE CONSUMERS SHOP 8 Grow International Sales INTERNATIONAL STRATEGIC OPPORTUNITIES 2% Of Sales are International . • Strong strategic relationships with leading retailers in Canada and Europe Currently in business Meaningful opportunity to leverage Jessica Alba's large following in Europe and Asia CAPITALIZE ON GLOBAL CONSUMER SHIFT TO CLEAN AND NATURAL PRODUCTS 28 Note: 1. All-commodity volume, measures a product's distribution weighted by the overall dollar retail sales attributable to the retail location distributing such product; a retail location would be counted as having sold the product or product group if at least one unit of the product was scanned for sale within the relevant time period. This metric provides a measurement of retail penetration that takes into account the importance of selling through retail locations with higher overall retail sales volumes, and as a result we believe that our competitors generally use the same measurement

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