Prada Investor Day Presentation Deck
Digitally empowering client advisors to bring clients
relationships to full potential
Evolution in Client Engagement
Supporting Revenue Growth
Clienteling App
• 360° customer view from multiple
data sources
• Rich digital content to share with
clients
Personalised Al driven
recommendations
• Task & Clienteling suggestions to
drive customer loyalty
Full integration with marketing
automation ecosystem
1 Retail revenue excluding e-commerce
PRADA Group
<
16:49
+
Call
ID 0048336622 - Client
Male, 16/11/1989-Age range 25-35- Italy, Milan
Preferred Store SD80 - Milano Galleria Uomo
2021 Beand
VIC 4
Personal Info
Uomo
9/30/21
Mr.Mrs. Surname Nama
SMS
RECEIPTS
Share Contents
CUSTOMER PROFILE
2020 Brand
VIC 3
CUSTOMER DISCOVERY
INTERACTIONS
Email
Last Purchase on
Last Interaction on
SG42 - Milano Montenapoleone SG42- Milano Montenapoleone
PRODUCT RECOMMENDATION
WISHLIST 0 wishlist
Chat
20
Lifetime spending
LTS 50000-100000
Uomo
9/30/21
63
Prada & Miu Miu retail revenue¹
Other
Generated through
Clienteling activities
2019 YTD
+67%
2021 YTD
Capital Markets Day 2021View entire presentation