MoneyLion Investor Day Presentation Deck
Customer
Acquisition and
Lifecycle Strategy
Unique top of funnel drove 30+ million
total inquiries and nearly a million
customers added in Q3 2022
Quantitative lifecycle engine powers
product consumption and cross-sell
resulting in 2.1 Products per Customer
in Q3 2022
MoneyLion
Marketplace Brand
Influencers Organic
Marketing Mix
Top of Funnel
Inquiries
~30 Million Total Inquiries in Q3
Customers
~800K Total Customers Added in Q3
5.4 Million Total Customers (1)
Products
1.2 Million Incremental Total Products in Q3
11.3 Million Total Products (2)
2.1 Products per Customer
Paid Digital
Engagement
Offer
Acquisition
Cross-Sell
Note
Total Inquiries is composed of Consumer Inquiries, which represents the number of submitted consumer applications for financial products across our marketplace business, MoneyLion
app installs and users who have registered via the MoneyLion website. Metrics are as of September 30, 2022, with Total Customers added and incremental Total Products consumed
related to Q3 2022. Products per Customer calculated as Total Products divided by Total Customers. See "Footnotes" section for detailed footnotes and definitions.
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