Morgan Stanley Investment Banking Pitch Book
Morgan Stanley
Orange Comparable Company Operational Benchmarking (1)
CY2023E
CY2023E Revenue Growth (%)
Management
Street
Sprout Social
Zoominfo
Asana
Smartsheet
Atlassian
Hubspot
PagerDuty
Jamf
DocuSign
Crowdstr ke
Zscaler
Okta
Rapid7
Tenable
Qualys
11
24
17
21
24
24
21
23
31
31
29
30
30
28
32
29
CY2023E Adj. EBITDA Margin (%)
37
Source: Capital IQ, Thomson Consensus, Company Management
Notes
Management
Street
Zoominfo
Jamf
1. Market data and consensus estimates as of 9/12/2022
2. Management reflects forecast provided by Management on 8/12/2022
3. Free cash flow calculated as operating cash flow less capital expenditures
4. Rule of defined as the sum of revenue growth and free cash flow margin
PROJECT ORANGE
DocuSign
Atlassian
Hubspot
PagerDuty
Sprout Social
Smartsheet
Asana
Qualys
Crowdstrike
Zscaler
Tenable
Rapid7
Okta
4
(0)
(1)
17
17
9
22
20
19
12
(32)
20
12
16
44
39
CY2023E Free Cash Flow Margin (%)(2)
Street
Management
ZoomInfo
Atlassian
DocuSign
Jamf
Hubspot
PagerDuty
Sprout Social
Smartsheet
Asana
Qualys
Crowdstrike
Zscaler
Tenable
Rapid7
Okta
Orange Estimates
PRELIMINARY AND CONFIDENTIAL DRAFT
6
5
4
(18)
7
14
11
19
25
24
18
18
17
23
37
32
36
CY2023E Rule of (%)(3)
Management
High Growth Software
Street
ZoomInfo
Atlassian
Jamf
Hubspot
Sprout Social
Smartsheet
PagerDuty
DocuSign
Asana
Crowdstrike
Zscaler
Qualys
Tenable
Okta
Rapid7
!!!!
12
29
40
38
32
30
36
32
li
38
36
55
53
68
REFERENCE MATERIALS
69
High Growth Security
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