a16z Podcast Market Overview
Podcast listeners are consuming 6+ hours per week of
podcasts and consuming more content every year
• For weekly podcast consumers, average weekly consumption is 6 hours and 37 minutes
● On average, Americans listen to 7 podcast episodes per week
Average Time Weekly Podcast Listeners Spend Listening
to Podcasts
1 hour to less
than 3 hours
25%
Less than
one hour
16%
Don't know
1%
3 hours to less
than 5 hours
25%
5 hours to less
than 10 hours
16%
10 hours or
more
17%
Source (both charts): Edison Research and Triton Digital, "The Infinite Dial 2018"
© 2019 - Andreessen Horowitz
Average Weekly Podcast Episodes Consumed
% of Listeners
25%
20%
15%
10%
5%
0%
18%
16% 16%
1
24%
17%
2
15%
19%
17%
13%
3
21%
20%20%
4-5
Weekly Episodes Consumed
17%17%
13%
6-10
8%
14%14%
11
2017
2018
2019
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