Taboola Investor Presentation Deck

HOW WE INCREASE YIELD Taboola Ⓒ CPC Cost Per Click More advertisers on the platform increases auction density Better attribution measurement better reflects the value of conversions Automated bidding (SmartBid) optimizes bids dynamically CTR and Conversions Click Through Rate, Conversion Rates Algorithmic improvements drive better prediction of what users will engage with More advertisers on the platform and higher diversity of campaigns More data that provides more contextual signals enables more accurate targeting Better user experience increases the likelihood of engagement with the ad

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