Playboy Investor Presentation Deck

Y PLBY GROUP™ And, in the process, transformed the business from Entertainment for Men to Pleasure for All 90% Global awareness of Playboy amongst Gen Z¹ 60% View Playboy as a different brand today than its past ¹ 1 Source: Primary Gen-Z consumer research, as of Dec 2021 2 Source: Instagram analytics for @playboy, as of Mar 2023 3 Source: PLBY management, as of Mar 2023 4 Source: PLBY management, as of Dec 2022 2/3 Of Playboy's audience is under 34 y/o 2 50% Of Playboy products are purchased by women 3 80% Of Playboy workforce identifies as woman 4

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