DraftKings Results Presentation Deck
2 SUCCESS IN IGAMING - NEW JERSEY
KEY TAKEAWAYS
(1)
(2)
New Jersey iGaming has been legal for five years and
DraftKings is the newest entrant
DraftKings has established itself as the #2 player in
New Jersey (1) within one year of launch and with very
little marketing spend
98% of DraftKings' iGaming paid users have been
cross-sold from other DraftKings' product
offerings; most traditional casino-based operators
do not have a comparable user data base
DraftKings has the potential to establish higher market
share in states where there are no incumbent
iGaming operators
DraftKings anticipates two iGaming states will be live
in 2020
18%
14%
10%
10%
6%
9%
7%
9%
5%
14%
Q1 2019
NJIGAMING MARKET SHARE (¹)
16%
14%
9%
9%
8%
8%
6%
8%
5%
16%
Q2 2019
Source: New Jersey Division of Gaming Enforcement. Data as of November 30, 2019.
Based on a combination of actual and estimated financial data per the New Jersey Division of Gaming Enforcement and DraftKings.
Includes data from October and November.
16%
14%
10%
9%
8%
6%
7%
5%
17%
Q3 2019
17%
15%
13%
9%
8%
7%
6%
5%
4%
15%
(2)
Q4 2019
Betfair / Flutter
DRAFT
KINGS
Golden
Nugget
Borgata
Sugarhouse
Tropicana
Resorts
Caesars
Hard Rock
Others (11)
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