Flutter Investor Day Presentation Deck

Sportsbet demographics will enable growth in value of existing customers Penetration 32% 28% 24% 20% 16% 12% 8% 4% 0% Age 18-24 1 Sportsbet penetration by age and average stake per active ¹ 1 25-34 35-44 Penetration 45-54 Stake per active 55-64 2 65+ Flutter sb 1 More than one in four Australians aged 18-34 have a Sportsbet account 2 Customers aged 35 and older stake >2x customers aged 18-34 Retaining 18-34 cohort will provide substantial long-term growth as their spending power increases ¹Penetration refers to the estimated proportion Sportsbet customers represent of the Australian population. Data compiled using Sportsbet market survey July 2021, n=1986. Active refers to any customer who placed a bet with Sportsbet during period July 2020 to June 2021. Average stake per active refers to the average annual stakes per active customer during the same period. 16

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