DraftKings Investor Day Presentation Deck
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NJ's OSB gross revenue per adult - assuming no growth going forward - implies a U.S.
OSB TAM of $28B or $26B if we adjust for the state's relative GDP
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Estimated U.S. Online Sports Betting Gross Revenue
($ in millions)
2011-1
$360
+47%
NJ 2020
NJ OSB
Launched in August 2018
$54
NJ 2018
$244
NJ 2019
+106%
$740
$28B
NJ 2021
(1) Population method applies 2023E OSB gross revenue per adult for NJ ($107) to the 2023E U.S. adult population.
(2) GDP method adjusts the TAM extrapolations for NJ's GDP per adult relative to the U.S.'s GDP per adult.
Implied U.S. TAM
(Population Method)(¹)
$26B
Implied U.S. TAM
(GDP Method)(2)
NJ OSB was $0.7B industry in 2021 and grew at a 74% CAGR from 2019 through 2021
Assuming 0% growth from 2021 to 2023, a mature NJ implies $28B in Gross Revenue at 100% legalization ($107 Gross Revenue per adult)
Adjusting for GDP per adult of NJ vs. that of the U.S., the U.S. opportunity is $26B in Gross Revenue at 100% legalization ($98 Gross Revenue per adult)
Source: NJ Department of Gaming Enforcement; U.S. Census Bureau; U.S. Bureau of Economic Analysis
Note: U.S. adult population is estimated to be 265 million in 2023. Per U.S. Census Bureau, the U.S. adult population is projected to be 259 million and 279 million in 2020 and 2030, respectively. We estimate the 2023 figure by assuming the U.S. adult population
grows on a straight-line basis from 2020 to 2030. All U.S. TAMs are calculated using this 2023E population figure.
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SPORTSBOOK
9:41
+SAME GAME PARLAY
Popular
Game
THU AUG 3RD
ATL Falcons
MIN Vikings
TD Scorer
Dalvin Cook
Younghoe Koo
Adam Thielen
NFL
Atlanta Falcons
@Minnesota Vikings
A
Home
Game Lines
A3 Pick Parlay
In-Game
+3
First
First
Team Props
POINT SPREAD TOTAL POINTS MONEYLINE
First
0 55.5
目
My Bets
U 55.5
Last
Last
Add To Bet Slip
3 Picks @ +445
Last
all
(0
All Sports
$13.67K
1,534
Game Lines
ATL
MIN
To Score
To Score
To Score
+445
Promos
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