Crocs Results Presentation Deck
HEYDUDE Update
Strong Sell Out and Exceptional Brand Health
Q1 2023 Sell Out Increased Strong Double-Digits(¹)
143%
Wholesale Sell Out -
Strategic Accounts
1.
2.
41%
DTC Sell Out
Wholesale Sell Out - Non-
Strategic Accounts
Exceptional Brand Health (2)
• Best-in-class NPS that is 50% higher than
competition
• #1 casual brand for US men and women.
• #7 favorite footwear brands for US teens
●
Top growth brand in US Wholesale in 2022, up 255%
Average of 4 pairs per closet, 2x higher than
competition
Increasing brand awareness
Incorporated into the guidance provided on the Q1 2023 earnings call was an expectation that
Wholesale growth would be negative in Q2 and Q3 while DTC will outperform
Note: All financial guidance and expectations in this presentation are as of our April 27, 2023 earnings call and are not being updated or reaffirmed herein
Sell out revenue for wholesale as reported by The NPD Group and SPS. DTC comparable sales for HEYDUDE as reported in Q1 earnings release.
Source: LEK Brand Heat Index. Piper Sandler Spring 2023 Taking Stock with Teens Survey. The NPD Group/Retail Tracking Service, Annual 2022. Internal brand studies.View entire presentation