Crocs Results Presentation Deck slide image

Crocs Results Presentation Deck

HEYDUDE Update Strong Sell Out and Exceptional Brand Health Q1 2023 Sell Out Increased Strong Double-Digits(¹) 143% Wholesale Sell Out - Strategic Accounts 1. 2. 41% DTC Sell Out Wholesale Sell Out - Non- Strategic Accounts Exceptional Brand Health (2) • Best-in-class NPS that is 50% higher than competition • #1 casual brand for US men and women. • #7 favorite footwear brands for US teens ● Top growth brand in US Wholesale in 2022, up 255% Average of 4 pairs per closet, 2x higher than competition Increasing brand awareness Incorporated into the guidance provided on the Q1 2023 earnings call was an expectation that Wholesale growth would be negative in Q2 and Q3 while DTC will outperform Note: All financial guidance and expectations in this presentation are as of our April 27, 2023 earnings call and are not being updated or reaffirmed herein Sell out revenue for wholesale as reported by The NPD Group and SPS. DTC comparable sales for HEYDUDE as reported in Q1 earnings release. Source: LEK Brand Heat Index. Piper Sandler Spring 2023 Taking Stock with Teens Survey. The NPD Group/Retail Tracking Service, Annual 2022. Internal brand studies.
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