Rover Investor Update

Rover's Users Span Across Geographies, Age, and Income We serve a wide age range of pet parents, while our providers tend to be younger Bookings by population density 21% High Density 29% Low Density *Rover 50% Medium Density (1) Gen Z Millennials Gen X Baby Boomers Builders ☐☐$125K+ $100-125K $75-100K < $75K 14% 32% 24% 27% APPA (2) 3% 33% 11% 14% 42% APPA 12% (2) 45% We serve a range of household incomes, but our pet parents skew toward higher income 26% 16% - 1% Rover Pet Parents (³) 35% 16% 18% Rover Pet Care Providers (³) 32% 36% 44% Note: Demographic data for U.S. only 1. Based on 2021 Bookings Rover defines the population density as: Low Density as < 800 people per sq. mile, Medium Density as 800-4000 people per sq. mile, and High Density as >4000 people per sq. mile Based on Rover definitions, Low Density constitutes ~45% of the US population, Medium Density constitutes ~39% of the US population, and High Density constitutes ~16% of the US population 2. APPA National Pet Owners Survey 2021-2022 3. Based on July 2022 Rover survey, excludes non-responses 13% (3) Rover Pet Parents 7% 10

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