Informa Results Presentation Deck
GAP II: B2B Markets & Digital Services
1
Enduring strength &
power of B2B Events
Full return and strong growth in B2B Events
Consider continued sector consolidation
(eg Premiere)
Lead the industry in driving sustainable
solutions, including as a consolidator of carbon
Existing Market
2021 Full-Year Results Presentation
2
Transition from B2B Events
to Smart Events
Transition the full portfolio of B2B Events
to be Smart Events
Expand the range of Smart services
available to customers
Grow and improve the quality of our Known,
Engaged, Marketable Audience (KEMA)
New Market
A global leader in B2B Market Access
3
informa
gap¹*
Expansion of capabilities
in Audience Development
& Digital Demand Gen.
Operationalise the full power of IIRIS
Customer Data Engine
Rapid growth off existing strengths in
Audience Development
Build on NetLine capabilities to expand in
Digital Demand Generation
New Budgets
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