a16z Podcast Market Overview

Top Podcasts Snapshot (iTunes, May 2019) Apple Podcasts Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Show White Lies To Live and Die in LA Crime Junkie Life is Short with Justin Long The Chernobyl Podcast Joe Rogan Experience Dead Ass with Khadeen and Devale Ellis Khadeen Ellis and Devale Ellis Gangster Capitalism Call Her Daddy Root of Evil: The True Story of the Hodel Family and the Black Dahlia Up First The Daily The Bellas Podcast Science Rules! with Bill Nye Dr. Death NPR Source: Apple Podcasts app, accessed 5/15/19 © 2019 - Andreessen Horowitz Tenderfoot TV & Cadence13 Audiochuck/ Ashley Flowers Wondery HBO Joe Rogan C13Originals (Cadence13) Barstool Sports Publisher TNT / Cadence13 NPR The New York Times Endeavor Audio Stitcher & Bill Nye Wondery Publisher Type Media Company (Public Radio) Media Company / Podcast Production Company Business / NPO Podcast Production Company Media Company Large Indie Large Indie Podcast Production Company Media Company Media Company / Podcast Production Company Media Company (Public Radio) Media Company Podcast Production Company (audio division of media conglomerate Endeavor) Podcast Listening App Podcast Production Company Category True Crime True Crime True Crime Talk TV & Film Talk Talk Society & Culture (focusing on Operation Varsity Blues) Comedy True Crime News News Society & Culture Science True Crime Note: iTunes provides continuous rankings of top podcasts overall and in over a dozen different categories. This ranking is based on recent podcast subscriptions rather than audience size, so new podcasts with smaller audiences are frequently ranked higher in iTunes than those with larger, established audiences. 31

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