Harley Davidson SPAC Presentation Deck

APPENDIX Customer Insights Show the Opportunity to Expand the Market With Younger, New-to-Sport Riders Once aware of technology, customers are captivated and more likely to consider an electric motorcycle than an ICE motorcycle 45 Preference for younger buyers (under 45) -50% Premium pure play electric -25% Traditional heavy ICE motorcycle Preference for New-to-Sport buyers -40% Premium pure play electric -20% Traditional heavy ICE motorcycle DIGITAL FORWARD "Early adopter" profile that values a more digital- friendly, technology-rich experience RESEARCH SAVVY Knowledgeable buyers who respond better to education and excitement over sales push EV AWARE Already own, have close friends that own, or are otherwise partial to EV products, often heaviest in major metros

View entire presentation