BuzzFeed Investor Presentation Deck
BuzzFeed, Inc.
Completed acquisition of Complex Networks.
COMPLEX
NETWORK S
Acquisition Rationale
Expands further into new
audiences and verticals with clear
category leadership
Deepens engagement with
existing demographic
Cements opportunity as defining
youth media platform
Clear two-way synergies and
monetization opportunities
Highlights
A leader in Time Spent
among males 18-34 (¹)
1.92x more diverse reader
demographic compared to
total digital population (2)
Iconic Brands and IP
COM
PLEX
FIRST WE FEAST"
PRESENTS
HOT
ONES
Greaker
HIKING
WITH RAPPERS
COMPLEXCON
(1) Source: Comscore Media Metrix, Multi-Platform, Key Measures, Q4 2022 (Males 18-34). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post,
Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group.
(2) Refers to Black/African-American males ages 18-34. Source: Comscore, December 2022.
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