Imperial Brands Results Presentation Deck

COVID-19 Has Affected Market Dynamics VOLUME MARKET SIZE TRENDS YET TO REVERT TO HISTORICAL NORMS + FY19 -5.5% POSITIVE IMPACT ON MARKET SIZE TREND USA FY20 -1.9% FY21 -2.3% FY19 Germany -3.1% FY20 FY21 0.0% 38 | Full Year Results | 16 November 2021 -0.7% UK FY19 FY20 FY21 7.4% -7.1% 4.6% 0.0% * Spain IMPERIAL BRANDS NEGATIVE IMPACT ON MARKET SIZE TREND Global duty free FY19 FY20 FY21 -3.0% 44 -2.5% -4.1% FY19 FY20 FY21 -50.1% -33.1% Source: Market % numbers show 12-month YOY movement in total sector volumes; Global Duty Free (GDF) shows volume movement in Imperial GDF business

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