SmileDirectClub Results Presentation Deck
Cost Levers.
Leveraging automation, our existing SmileShop footprint and cost discipline to drive towards
profitability.
COGS
Leverage Sales
& Marketing
Spend
Leveraging G&A
Spend
smile
DIRECT CLUB
-$
Continued advancement in automation and
streamlining of our manufacturing process.
• Our second-generation automation machines
are on track to go live in Q4 of this year
Manufacturing automation will boost gross margins,
improve our customer experience and allow us to
keep pace with demand.
Continued discipline around deployment of Sales and
Marketing spend:
●
Focus on driving more demand through our
existing network of SmileShops.
Leveraging referrals and aided awareness to
drive organic traffic.
Continued rigorous cost discipline across the
business.
Rightsizing our spend to conform to our business
priorities and long-term growth targets.
Long Term%
of Revenue
Gross
Margin:
85%
Sales &
Marketing:
40-45%
G&A:
15%
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