First Watch IPO Presentation Deck
14
Specific Long-Term Consumer Trends in First Watch's Favor
Fresh, Healthy Ingredients Drive Demand
~Two-thirds of consumers consider
a healthy menu important
60% of consumers want more
protein in their diet
Morning Meal Occasions are Increasing
●
●
120
100
80
60
40
20
0
Jul-15
Massive opportunity with 102 billion
breakfast occasions and 50 billion
morning snack occasions in 2019(1)
Breakfast is the only daypart with
consistent year-over-year growth
78% of breakfasts were still being
prepared at home during 2019
Source: RKMA and NPD market research.
(1) NPD Breakfast Insights report, January 2020.
(2) Google Trends analyzes actual search trends and indexes search volume based on identified time frame and terms.
Google Search Trend Index (2)
Jul-16
Jul-17
Breakfast near me
Jul-18
Jul-19
Lunch near me
100
پسند
Jul-20
13
Dinner near me
12
Jul-21
Consumers Want On-Demand Dining
Consumers want the ability to order
what they want and when they want it
Demand for fast and flexible Daytime
Dining offerings powered by:
✓ Increasingly busy schedules
✓ The rise of the "gig" economy
✓ Growth of remote workers
FIRST WATCH
BEGASFRIT BEUNGH SEISIEView entire presentation